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ASI Europe to offer Full Circularity of Synthetic Turf in the Netherlands

By March 12, 2019Projects

Estonian company Advanced Sports Installations Europe (ASI Europe) will soon offer its ARENA Concept, a first-of-its-kind recycling solution for synthetic turf, in the Netherlands.

ARENA Concept is a technological solution that enables used synthetic turf materials to be cleaned and/or recycled in an economically sustainable way. It covers the whole process from the removal of used synthetic turf with special machinery to complete infill material separation, cleaning, drying, recycling and reuse. 100% of materials can be reused in new sports fields or as recycled raw materials in other industries.

Interest from Dutch market

ASI Europe has been approached by influencers within the Dutch market to come and recycle synthetic turf fields. With many innovation awards received and funding from the EU Horizon 2020 innovation program, ASI was included in the report of “Verwerking van Kunstgrass” in opdracht van het ministerie van Infrastructuur en Waterstaat Feb 2019. Today, ASIE Europe is making first steps to enter Dutch market and adjust its ARENA Concept to local needs and expectations.

Ready to start tomorrow

“We are motivated to show our experience and technology that synthetic turf fields can be recycled locally. The Dutch are very environmentally minded and have experienced setbacks by recent problems within the turf recycling industry.  Only a business model that handles synthetic turf locally can be economically and environmentally sustainable. We believe that what comes to the city, must stay in the city”, explains Raul Lättemägi, Owner of ASI Europe, the motivation of his company.

A vision of waste free and Carbon neutral recycling

Specializing in the environmental-friendly handling of synthetic turf sports fields, ASI Europe is fully equipped with the technology to provide field owners with full circularity of their fields.

The Arena concept allows the field to be renovated waste-free. As a large part of our technical operations can take place on or in the immediate vicinity of synthetic turf field, we have already reduced the carbon footprint of the company’s services to a very low level, which can be attributed to the significant drop in long-distance transportation and further refining of our processes on site and in the purification centres.

Innovative and sustainable recycling

“Our recycling technology transforms old and worn out synthetic turf into valuable raw materials replacing expensive virgin materials in plastic production. We are the only company offering full circular model from removing used synthetic sports fields until end of lifetime recycling with our own technology. By having all necessary machines and technology, we can provide the market with most sustainable recycling and with the lowest Carbon Footprint”, says Eric McGuire, ASI Europe representative at Dutch market.

“Always comes a time when the synthetic turf is too worn out to use and it needs to be taken out of usage. The easiest way is to send the materials to a landfill or incinerate. This behavior is a short-sighted solution and is not an acceptable activity. Also, transporting rolls long distance is against sustainable goals as the number of trucks needed for the delivery are emitting a lot of CO2, clogging up the highways and polluting the air”, explains Lättemägi, that is why local handling of used synthetic turf materials is important.

Worn-out turf is recycled by ASI Europe. The result of the process, a plastic granulate, can be directly used by our partners. Recycled material is successfully tested for use on the plastic profile industry.

About Advanced Sports Installations Europe

Advanced Sports Installations Europe AS is a company specializing in the handling of synthetic turf fields. Founded in 1992, the company has built over 1200 football fields across 24 EU countries and removed successfully 300 old fields with the lowest environmental footprint in the industry. In 2017 the company earned Estonian Business Award for the Environment and since 2019 the Silver Quality Level of Responsible Business Forum. Advanced Sports Installations is known as the only company offering an “operating lease” for synthetic turf sports fields in Europe.

ASI European Representative will be visiting the Sport Vakbeurs in Houten on the 14th of March.  Please use the contact information below to make arrangements for meetings that day.

Additional information:

Eric McGuire
ARENA Concept representative
+32 491 200 023